Habanero Peppers

Meet the habanero, the much more intimidating big brother of the jalapeno.

The extra spiciness isn’t because it’s a rascal or mischief-monger. It’s actually because of a compound called capsaicin. Capsaicin increases thermogenesis throughout the body, which is another way of saying it raises your body temperature. And when your temperature goes up, so does your metabolism. But the really cool part is that the sensation of heat triggers the brain to release the endorphins which are the body’s natural pain killers.

The capsaicin awesomeness doesn’t stop there. In November of 2020, the American Heart Association went on record acknowledging just how incredible the chili pepper can be. 

  • Those who eat chili peppers may reduce their risk of cardiovascular mortality by 26%
  • Chili pepper consumption was also associated with a 25% reduction in death from any cause, and 23% fewer cancer deaths.

"How do I choose flavors? I really don’t know. I started off with apricot because I like apricots. Then it becomes a game to see what other fruits would work. My wife likes strawberries, so I did some strawberry. It just comes to me."

HARVEY TANNENBAUM, ON PREFERENCES